As with all companies that are continually evolving to remain leaders in their market place, Chauffeur Rentals monitors traffic through it’s Website and Social Media services to understand how it’s customers make use of the services it provides.
In the last two years, we have seen a marked increase in web traffic that originates from Mobile Phones and Tablets. This increase now means that almost 50% of all web pages viewed are from handheld devices.
Web Site Traffic by Browser Type
As more and more of us have the benefit of internet connected devices in our pockets and have become accustomed to the convenience of ‘Googling’ for everything we are looking for, It is important to re-evaluate how our business model fits in.
For the last few years as the trend for mobile browsing was getting a foothold, we had implemented a mobile specific web platform to deliver a better online experience for our customers using these devices. It has worked well, but came with it’s own problems. The biggest issue for us was with maintenance of the two separate web options we were providing. Ensuring all updates and changes were performed everywhere become a full time job.
Fortunately, the web has moved on a long way since the days of plain text sites and one of the most recent movements has been towards the idea of ‘Responsive Web Design’. Taking this onboard, we have been working hard to create a new website that offers a seamless transition from Desktop, to Tablet and then to Mobile Phone.
With our redesign, we have also been able to include more information for our potential customers looking for specific answers and a better integration of all Social Media activity.
At the time of writing this, it’s still early days and no doubt further changes and enhancements will be rolled out as time goes on. Anything we can do to provide PCO Licensed drivers looking for short term self drive hire with details they need to make an informed decision is our ultimate goal.
If you have any questions about the new look website or need more information about hiring from us, please feel free to get in touch. Alternatively, you can contact our the developers of our new responsive website Nialto Services here.